Get Your 4 Monthly
Sales Social Media Posts & Emails Here
REMEMBER to always paste a link to your products in every post & email.
Each post mentions a specific product.
Get Your 4 Monthly
Sales Social Media
Posts & Emails Here
REMEMBER to always paste a link to your products in every post & email.
Each post mentions a specific product.
Follow these steps when
creating all of your other posts!
Follow these steps
when creating all of
your other posts!
I recommend taking ONE day per month to
preplan and schedule all posts for the following month.
STEP 1:
Identify What's Working
Identify what's working and what's not by looking at your last month or two of content.
Focus on replicating the content that got better engagement.
STEP 2:
Map Your Content Calendar
If you use Artificial Intelligence, follow PATH 1.
If you don't use Artificial Intelligence, follow PATH 2.
PATH 1:
Copy & paste this prompt into Artificial Intelligence (chat.open.ai or perplexity.ai).
Once it creates the initial content calendar, give it feedback as if it's one of your employees sitting in front of you. Give it feedback as many times as you need to in order to get it perfectly dialed in BEFORE moving onto the next step of writing the captions!
___________________________________________________________________________________________
I am a safety coach/safety educator, and the main goal of my content is to create brand awareness through my safety tips and self-defense tool product education and to generate sales. Some of my captions will lead my audience to my product website for them to purchase self-defense tools, while other posts will help create awareness around my brand. My target audience is women and families who either lack safety knowledge and need to understand the importance of having a proactive safety plan or who want to learn how to protect themselves and their families. Many don't believe a dangerous situation will ever happen to them, so I need to educate on the need for safety education and tools in the first place.
I COVER THESE KEY TOPICS:
1. Personal safety tips
2. Self-defense tool education
3. Highlighting significant awareness days/months related to safety
The types of content I'm interested in creating are static image posts and videos.
I plan to publish content 3-5 times per week.
Each piece of content should prompt the audience to take any of the following CALLS TO ACTION:
1. Click a link to see the products (please always word these in a non-salesy way)
2. Send me a private message for a specific post's call to action (please always word these in a non-salesy way)
Please note, half of the content should not have a sales call to action. Some should simply focus on brand awareness and education.
The social media platforms I’m using for my business are Facebook & Instagram.
SOME PRODUCTS WE OFFER:
Pepper Slay: Keychain Pepper Spray with belt clip. Features include 1.45% MC, 2 million SHU, shoots up to 16 feet, quick-release/one-hand operation, locking, glow-in-the-dark nozzle, UV dye, non-toxic and non-flammable.
Protected Pepper with Shield Technology: Combines a panic button, pepper spray, and GPS tracking. Features include disable pin, locking nozzles, effective on those under the influence, and safety feature to prevent accidental discharge.
Get a Grip Stun Device: Offers protection with 1.7 µC stun device and a powerful flashlight. Features include USB wall & car charger, battery life indicator, and disable pin.
Sock it Slim: Keychain striking tool. Features ultra-slim profile, durable and lightweight machined aluminum, no-slip grip contour.
Hear a Pin Drop: Personal alarm. Features include 120-decibel alarm, LED light, automatic easy-pull alarm.
Hear a Pin Drop with Shield Technology: Personal alarm with GPS tracking. Features include 120-decibel alarm, silent alarm activation, syncs with Shield Community app.
Hide Away Conceal Carry Bag: Premium luxe leather tote. Features include concealed pocket, interior zipper pocket, includes holster and shoulder strap.
Written Off Tactical Pen: 3-in-1 striking tool. Features diamond-tipped glass breaker, DNA collection tool, ergonomic grip.
The Road Trip: Emergency auto tool. Features include glass breaker, flashing beacon, strobe and LED flashlight, seat belt cutter, built-in magnets, high-pitched alarm.
The Step Off Portable Alarm: Provides personal security for doors and windows. Features include 120-decibel alarm, suction mechanism, movement sensor.
The SafeLee Sleave Bullet Proof Panel: Bulletproof panel for backpacks. Features include NIJ Standard 0101.06 Level IIIA compliance, polyester outer cover, lightweight, 10x12x0.5 inches, 5-year warranty.
The Call Back: RFID Blocking phone wallet. Features sleek 2-pocket design, versatile loop, smart grip.
The S.A.F.E. Hearts Collection: Educational book series for children. Focuses on safety awareness, empowerment, prevention, and healing.
Based on the provided information, please generate a list of content ideas in a content calendar for my social media channels that align with my goals, target audience, topics, content formats, posting schedule, and desired calls to action.
I’d like it laid out week by week, and which days of each week I should post each piece of content.
Here are the details to include from the content idea brainstorming list above for each post:
1. The content topic
2. The content type
3. The best call to action for each post
4. What day of the week I should post which piece of content
5. Suggested graphic you’d recommend for any static graphic posts
Please ensure the calendar aligns with my goals, target audience preferences, and desired posting frequency.
SIGNIFICANT AWARENESS DAYS/MONTHS TO INCLUDE IN THE CONTENT:
JANUARY: National Stalking Awareness Month, Focus on Human Trafficking Awareness, January 9 - National Law Enforcement Appreciation Day
FEBRUARY: Teen Dating Violence Awareness Month, February 11 - Safer Internet Day
MARCH: National Women's History Month, March 8 - International Women's Day
APRIL: Sexual Assault Awareness Month, Child Abuse Prevention Month, April 28 - World Day for Safety and Health at Work, Denim Day
MAY: National Mental Health Awareness Month
JULY: Focus on general safety
AUGUST: Back to School Safety Month, August 7 - National Night Out
SEPTEMBER: National Preparedness Month, Real Estate Safety Awareness Month, September 25 - National Women's Health and Fitness Day
OCTOBER: Domestic Violence Awareness Month, National Crime Prevention Month, October 10 - World Mental Health Day
NOVEMBER: National Runaway Prevention Month, Focus on Travel Safety, Focus on Holiday Safety, November 25 - International Day for the Elimination of Violence Against Women
DECEMBER: Focus on Travel Safety, Focus on Holiday Safety
___________________________________________________________________________________________
PATH 2:
Follow these tips to create your own calendar.
1. Write down any upcoming awareness days/months and important dates
2. Write down your ideal client's pain points and what they desire/need
3. Write down a list of safety tips (some will lead into talking about a product and others will simply be a tip with no call to action)
4. On a calendar or piece of paper, map out what posts you will do and on which specific dates
STEP 3:
Write Your Captions
Based on your content calendar, write your captions for each post.
If you use Artificial Intelligence, follow PATH 1.
If you don't use Artificial Intelligence, follow PATH 2.
PATH 1:
Copy & paste this prompt into Artificial Intelligence into the SAME THREAD where it created your content calendar! Give it feedback as if it's one of your employees sitting in front of you. Give it feedback as many times as you need to in order to get it perfectly dialed in. ALWAYS use your own brain to polish it before you post. Also, remember to add any needed links before posting.
___________________________________________________________________________________________
Amazing! Thank you! Based on the content calendar, please write captions for all the posts in my content calendar. My brand voice is educational, slightly witty and playful but not overdone, inspirational, and empowering. For the social media content, I'd like you to write compelling captions that will resonate with my audience and inspire them to take action on the calls to action you came up with in my content calendar.
For some of the captions, please alternate between using these 3 Social Media Frameworks for each caption below. Please also include other types of captions that include short safety tips and long storytelling from pain to triumph. The goals are to build a loyal audience and sometimes to sell my products in a non-salesy way.
Framework #1 - The Common Mistake
Hook Example: Why Mistake Doesn’t Desired Result
What is the mistake?
Why do people make that mistake?
Why doesn’t that approach work?
What will happen when they stop making that mistake?
Where can they learn more about what to do instead?
Framework #2 - The Name Their Pain Framework
Hook Example: How Pain Doesn’t Desired Result
What are they experiencing?
What do they want to be experiencing?
What are the reasons they are experiencing this?
What counter-intuitive thing do they need to do to fix their problem?
Where can they learn more about what to do instead?
Framework #3 - The Eliminating Objections Framework
Hook Example: Why Expert Opinion Doesn’t Desired Result
What do most people in your industry tell your prospects to do?
Why is that wrong?
What should they do instead?
What results will they experience once they do the right thing?
Where can they learn more about what to do instead?
Please follow these guidelines:
1. Use a conversational, friendly tone that matches my brand voice and connects with my audience's pain points, desires, and the results/transformations they are seeking.
2. Incorporate the key content topics from the content calendar into the captions to smoothly showcase my expertise on the subject.
3. Alternate between shorter, attention-grabbing captions and longer-form captions that provide more details or storytelling elements. Feel free to make up a story because I will then change it to a real story from my own experience with my clients. Your storytelling will just be to give me some ideas. I don't want the captions written in long paragraphs. Instead, please space every other sentence out ending some of them with an ellipsis. Feel free to add emojis where you see they fit.
4. Include a clear call to action at the end, inviting the audience to take the next step based on the content calendar you created for me.
___________________________________________________________________________________________
PATH 2:
Follow these tips to write your captions for each post idea from your content calendar.
- Always start with a hook & make your posts conversational rather than salesy.
- Some captions should have a call to action linking to your website, and others should have no call to action.
- Some captions should be short and some should be longer with storytelling
- Here are 3 frameworks you can follow to help you write highly-converting captions. Use these frameworks for some of your captions, and use your more free-writing style for the rest of your captions:
- Framework #1 - The Common Mistake
- Hook Example: Why Mistake Doesn’t Desired Result
- What is the mistake?
- Why do people make that mistake?
- Why doesn’t that approach work?
- What will happen when they stop making that mistake?
- Where can they learn more about what to do instead?
- Framework #1 - The Common Mistake
- Framework #2 - The Name Their Pain Framework
- Hook Example: How Pain Doesn’t Desired Result
- What are they experiencing?
- What do they want to be experiencing?
- What are the reasons they are experiencing this?
- What counter-intuitive thing do they need to do to fix their problem?
- Where can they learn more about what to do instead?
- Framework #3 - The Eliminating Objections Framework
- Hook Example: Why Expert Opinion Doesn’t Desired Result
- What do most people in your industry tell your prospects to do?
- Why is that wrong?
- What should they do instead?
- What results will they experience once they do the right thing?
- Where can they learn more about what to do instead?
STEP 4:
Design Your Visuals
Here are some do's and don'ts for effective visuals.
THE 2 GOALS FOR CHOOSING GRAPHICS:
1. To make sure they stop scrolling
2. To intrigue them to read your caption
If you don't like creating graphics, consider outsourcing to someone on Fiverr, Upwork, or a virtual assistant.
STEP 5:
Pre-Schedule Your Posts
You can pre-schedule your posts in the Meta Business Suite at business.facebook.com
Follow the written steps below or watch a YouTube tutorial by searching
"Scheduling posts in Meta Business Suite for Beginners."
Avoid using other scheduling tools as they can negatively affect the algorithm.
INITIAL STEP:
- Connect Your Accounts: Go to business.facebook.com to access the Meta Business Suite, connect your Facebook and Instagram accounts to manage and schedule posts from a single dashboard.
MONTHLY STEPS:
- Create a Post: Click on the "Create Post" button and select the account(s) you want to post to (Facebook, Instagram, or both).
- Compose Your Content: Add your caption, visuals (photos or videos), and any relevant hashtags or location tags. (Note: hashtags MAY be a thing of the past, so don’t overly worry about these if you don’t know how to do this.)
- Schedule the Post: Instead of clicking "Publish," select the "Schedule" option. This will allow you to choose a specific date and time for your post to go live.
EXTRA TIPS:
- Review and Schedule: Double-check your post details, and if everything looks good, click "Schedule" to confirm the scheduled time.
- Manage Scheduled Posts: In the "Content Calendar" section, you can view and manage all your scheduled posts across Facebook and Instagram.
- Edit or Reschedule: If needed, you can easily edit the content or reschedule the posting time for any of your upcoming posts.
- Monitor Performance: After your posts go live, you can track their performance (reach, engagement, etc.) within the Meta Business Suite.
- Batch Scheduling: To save time, consider scheduling multiple posts in advance, creating a consistent content calendar.
- Optimal Posting Times: Experiment with different posting times to find when your audience is most active and engaged.
STEP 6:
Engage with Your Audience
Finally, follow these tips for engaging with your audience: write longer, thoughtful comments on others' posts; give personalized replies to your audience; build genuine relationships; and use questions to understand your audience better before responding.
- When commenting on other people's posts, write longer, thoughtful comments. This helps you to stand out in the sea of other comments, and helps to build more authentic, deeper relationships.
- When replying to your own audience's comments, give them a nice acknowledgement/compliment if they are making a thoughtful comment, and reply with a thoughtful/thorough comment back. Don't always add a call to action. Take time to build genuine relationships with people rather than forcing your offers down their throats. BUT don't be afraid to mention how your offer may help them if it makes sense in your conversation.
- Make it a conversation rather than a one time answer to a reply. If someone asks your advice or a question, rather than going into a long “presentation-style” reply where you just immediately share what you think they need to hear, ask them a question or two so you can understand them more deeply. This will allow you to answer in a much more personalized manner. (It’s just like your sales process on a discovery call! You ask questions FIRST; then you can respond to them in a much more effective way that can potentially move them into action!)
- Pay attention to people who are showing positive engagement on your content. That’s your prompt to reach out to them personally to continue a deeper conversation!
I recommend taking ONE
day per month to preplan
and schedule all posts
for the following month.
STEP 1:
Identify What's Working
Identify what's working and what's not by looking at your last month or two of content. Focus on replicating the content that got better engagement.
STEP 2:
Map Your
Content Calendar
If you use
Artificial Intelligence,
follow PATH 1.
If you don't use
Artificial Intelligence,
follow PATH 2.
PATH 1:
Copy & paste this prompt into Artificial Intelligence (chat.open.ai or perplexity.ai).
Once it creates the initial content calendar, give it feedback as if it's one of your employees sitting in front of you. Give it feedback as many times as you need to in order to get it perfectly dialed in BEFORE moving onto the next step of writing the captions!
______________________________
I am a safety coach/safety educator, and the main goal of my content is to create brand awareness through my safety tips and self-defense tool product education and to generate sales. Some of my captions will lead my audience to my product website for them to purchase self-defense tools, while other posts will help create awareness around my brand. My target audience is women and families who either lack safety knowledge and need to understand the importance of having a proactive safety plan or who want to learn how to protect themselves and their families. Many don't believe a dangerous situation will ever happen to them, so I need to educate on the need for safety education and tools in the first place.
I COVER THESE KEY TOPICS:
1. Personal safety tips
2. Self-defense tool education
3. Highlighting significant awareness days/months related to safety
The types of content I'm interested in creating are static image posts and videos.
I plan to publish content 3-5 times per week.
Each piece of content should prompt the audience to take any of the following CALLS TO ACTION:
1. Click a link to see the products (please always word these in a non-salesy way)
2. Send me a private message for a specific post's call to action (please always word these in a non-salesy way)
Please note, half of the content should not have a sales call to action. Some should simply focus on brand awareness and education.
The social media platforms I’m using for my business are Facebook & Instagram.
SOME PRODUCTS WE OFFER:
Pepper Slay: Keychain Pepper Spray with belt clip. Features include 1.45% MC, 2 million SHU, shoots up to 16 feet, quick-release/one-hand operation, locking, glow-in-the-dark nozzle, UV dye, non-toxic and non-flammable.
Protected Pepper with Shield Technology: Combines a panic button, pepper spray, and GPS tracking. Features include disable pin, locking nozzles, effective on those under the influence, and safety feature to prevent accidental discharge.
Get a Grip Stun Device: Offers protection with 1.7 µC stun device and a powerful flashlight. Features include USB wall & car charger, battery life indicator, and disable pin.
Sock it Slim: Keychain striking tool. Features ultra-slim profile, durable and lightweight machined aluminum, no-slip grip contour.
Hear a Pin Drop: Personal alarm. Features include 120-decibel alarm, LED light, automatic easy-pull alarm.
Hear a Pin Drop with Shield Technology: Personal alarm with GPS tracking. Features include 120-decibel alarm, silent alarm activation, syncs with Shield Community app.
Hide Away Conceal Carry Bag: Premium luxe leather tote. Features include concealed pocket, interior zipper pocket, includes holster and shoulder strap.
Written Off Tactical Pen: 3-in-1 striking tool. Features diamond-tipped glass breaker, DNA collection tool, ergonomic grip.
The Road Trip: Emergency auto tool. Features include glass breaker, flashing beacon, strobe and LED flashlight, seat belt cutter, built-in magnets, high-pitched alarm.
The Step Off Portable Alarm: Provides personal security for doors and windows. Features include 120-decibel alarm, suction mechanism, movement sensor.
The SafeLee Sleave Bullet Proof Panel: Bulletproof panel for backpacks. Features include NIJ Standard 0101.06 Level IIIA compliance, polyester outer cover, lightweight, 10x12x0.5 inches, 5-year warranty.
The Call Back: RFID Blocking phone wallet. Features sleek 2-pocket design, versatile loop, smart grip.
The S.A.F.E. Hearts Collection: Educational book series for children. Focuses on safety awareness, empowerment, prevention, and healing.
Based on the provided information, please generate a list of content ideas in a content calendar for my social media channels that align with my goals, target audience, topics, content formats, posting schedule, and desired calls to action.
I’d like it laid out week by week, and which days of each week I should post each piece of content.
Here are the details to include from the content idea brainstorming list above for each post:
1. The content topic
2. The content type
3. The best call to action for each post
4. What day of the week I should post which piece of content
5. Suggested graphic you’d recommend for any static graphic posts
Please ensure the calendar aligns with my goals, target audience preferences, and desired posting frequency.
SIGNIFICANT AWARENESS DAYS/MONTHS TO INCLUDE IN THE CONTENT:
JANUARY: National Stalking Awareness Month, Focus on Human Trafficking Awareness, January 9 - National Law Enforcement Appreciation Day
FEBRUARY: Teen Dating Violence Awareness Month, February 11 - Safer Internet Day
MARCH: National Women's History Month, March 8 - International Women's Day
APRIL: Sexual Assault Awareness Month, Child Abuse Prevention Month, April 28 - World Day for Safety and Health at Work, Denim Day
MAY: National Mental Health Awareness Month
JULY: Focus on general safety
AUGUST: Back to School Safety Month, August 7 - National Night Out
SEPTEMBER: National Preparedness Month, Real Estate Safety Awareness Month, September 25 - National Women's Health and Fitness Day
OCTOBER: Domestic Violence Awareness Month, National Crime Prevention Month, October 10 - World Mental Health Day
NOVEMBER: National Runaway Prevention Month, Focus on Travel Safety, Focus on Holiday Safety, November 25 - International Day for the Elimination of Violence Against Women
DECEMBER: Focus on Travel Safety, Focus on Holiday Safety
______________________________
PATH 2:
Follow these tips to create your own calendar.
1. Write down any upcoming awareness days/months and important dates
2. Write down your ideal client's pain points and what they desire/need
3. Write down a list of safety tips (some will lead into talking about a product and others will simply be a tip with no call to action)
4. On a calendar or piece of paper, map out what posts you will do and on which specific dates
STEP 3:
Write Your Captions
Based on your content calendar, write your captions for each post.
If you use
Artificial Intelligence,
follow PATH 1.
If you don't use
Artificial Intelligence,
follow PATH 2.
PATH 1:
Copy & paste this prompt into Artificial Intelligence into the SAME THREAD where it created your content calendar! Give it feedback as if it's one of your employees sitting in front of you. Give it feedback as many times as you need to in order to get it perfectly dialed in. ALWAYS use your own brain to polish it before you post. Also, remember to add any needed links before posting.
______________________________
Amazing! Thank you! Based on the content calendar, please write captions for all the posts in my content calendar. My brand voice is educational, slightly witty and playful but not overdone, inspirational, and empowering. For the social media content, I'd like you to write compelling captions that will resonate with my audience and inspire them to take action on the calls to action you came up with in my content calendar.
For some of the captions, please alternate between using these 3 Social Media Frameworks for each caption below. Please also include other types of captions that include short safety tips and long storytelling from pain to triumph. The goals are to build a loyal audience and sometimes to sell my products in a non-salesy way.
Framework #1 - The Common Mistake
Hook Example: Why Mistake Doesn’t Desired Result
What is the mistake?
Why do people make that mistake?
Why doesn’t that approach work?
What will happen when they stop making that mistake?
Where can they learn more about what to do instead?
Framework #2 - The Name Their Pain Framework
Hook Example: How Pain Doesn’t Desired Result
What are they experiencing?
What do they want to be experiencing?
What are the reasons they are experiencing this?
What counter-intuitive thing do they need to do to fix their problem?
Where can they learn more about what to do instead?
Framework #3 - The Eliminating Objections Framework
Hook Example: Why Expert Opinion Doesn’t Desired Result
What do most people in your industry tell your prospects to do?
Why is that wrong?
What should they do instead?
What results will they experience once they do the right thing?
Where can they learn more about what to do instead?
Please follow these guidelines:
1. Use a conversational, friendly tone that matches my brand voice and connects with my audience's pain points, desires, and the results/transformations they are seeking.
2. Incorporate the key content topics from the content calendar into the captions to smoothly showcase my expertise on the subject.
3. Alternate between shorter, attention-grabbing captions and longer-form captions that provide more details or storytelling elements. Feel free to make up a story because I will then change it to a real story from my own experience with my clients. Your storytelling will just be to give me some ideas. I don't want the captions written in long paragraphs. Instead, please space every other sentence out ending some of them with an ellipsis. Feel free to add emojis where you see they fit.
4. Include a clear call to action at the end, inviting the audience to take the next step based on the content calendar you created for me.
______________________________
PATH 2:
Follow these tips to write your captions for each post idea from your content calendar.
- Always start with a hook & make your posts conversational rather than salesy.
- Some captions should have a call to action linking to your website, and others should have no call to action.
- Some captions should be short and some should be longer with storytelling
- Here are 3 frameworks you can follow to help you write highly-converting captions. Use these frameworks for some of your captions, and use your more free-writing style for the rest of your captions:
- Framework #1 - The Common Mistake
- Hook Example: Why Mistake Doesn’t Desired Result
- What is the mistake?
- Why do people make that mistake?
- Why doesn’t that approach work?
- What will happen when they stop making that mistake?
- Where can they learn more about what to do instead?
- Framework #1 - The Common Mistake
- Framework #2 - The Name Their Pain Framework
- Hook Example: How Pain Doesn’t Desired Result
- What are they experiencing?
- What do they want to be experiencing?
- What are the reasons they are experiencing this?
- What counter-intuitive thing do they need to do to fix their problem?
- Where can they learn more about what to do instead?
- Framework #3 - The Eliminating Objections Framework
- Hook Example: Why Expert Opinion Doesn’t Desired Result
- What do most people in your industry tell your prospects to do?
- Why is that wrong?
- What should they do instead?
- What results will they experience once they do the right thing?
- Where can they learn more about what to do instead?
STEP 4:
Design Your Visuals
Here are some do's and don'ts for effective visuals.
THE 2 GOALS FOR CHOOSING GRAPHICS:
1. To make sure they stop scrolling
2. To intrigue them to read your caption
If you don't like creating graphics, consider outsourcing to someone on Fiverr, Upwork, or a virtual assistant.
STEP 5:
Pre-Schedule Your Posts
You can pre-schedule your posts in the Meta Business Suite at business.facebook.com. Follow the written steps below or watch a YouTube tutorial by searching "Scheduling posts in Meta Business Suite for Beginners." Avoid using other scheduling tools as they can negatively affect the algorithm.
INITIAL STEP:
- Connect Your Accounts: Go to business.facebook.com to access the Meta Business Suite, connect your Facebook and Instagram accounts to manage and schedule posts from a single dashboard.
MONTHLY STEPS:
- Create a Post: Click on the "Create Post" button and select the account(s) you want to post to (Facebook, Instagram, or both).
- Compose Your Content: Add your caption, visuals (photos or videos), and any relevant hashtags or location tags. (Note: hashtags MAY be a thing of the past, so don’t overly worry about these if you don’t know how to do this.)
- Schedule the Post: Instead of clicking "Publish," select the "Schedule" option. This will allow you to choose a specific date and time for your post to go live.
EXTRA TIPS:
- Review and Schedule: Double-check your post details, and if everything looks good, click "Schedule" to confirm the scheduled time.
- Manage Scheduled Posts: In the "Content Calendar" section, you can view and manage all your scheduled posts across Facebook and Instagram.
- Edit or Reschedule: If needed, you can easily edit the content or reschedule the posting time for any of your upcoming posts.
- Monitor Performance: After your posts go live, you can track their performance (reach, engagement, etc.) within the Meta Business Suite.
- Batch Scheduling: To save time, consider scheduling multiple posts in advance, creating a consistent content calendar.
- Optimal Posting Times: Experiment with different posting times to find when your audience is most active and engaged.
STEP 6:
Engage with Your Audience
Finally, follow these tips for engaging with your audience: write longer, thoughtful comments on others' posts; give personalized replies to your audience; build genuine relationships; and use questions to understand your audience better before responding.
- When commenting on other people's posts, write longer, thoughtful comments. This helps you to stand out in the sea of other comments, and helps to build more authentic, deeper relationships.
- When replying to your own audience's comments, give them a nice acknowledgement/compliment if they are making a thoughtful comment, and reply with a thoughtful/thorough comment back. Don't always add a call to action. Take time to build genuine relationships with people rather than forcing your offers down their throats. BUT don't be afraid to mention how your offer may help them if it makes sense in your conversation.
- Make it a conversation rather than a one time answer to a reply. If someone asks your advice or a question, rather than going into a long “presentation-style” reply where you just immediately share what you think they need to hear, ask them a question or two so you can understand them more deeply. This will allow you to answer in a much more personalized manner. (It’s just like your sales process on a discovery call! You ask questions FIRST; then you can respond to them in a much more effective way that can potentially move them into action!)
- Pay attention to people who are showing positive engagement on your content. That’s your prompt to reach out to them personally to continue a deeper conversation!
